If you’ve been looking at buying a mattress recently, you’ll already know that Koala is quickly becoming one of Australia’s leading brands in this highly-competive industry. But Koala isn’t limiting its product range to just mattresses. You can now buy beds, sofas, ottomans, sheets, and pillows from this Aussie company. (Which is just the start – we’ve heard that there’s more to come.)
Being a predominantly online brand selling physical goods has its challenges. The greatest of which is giving customers the opportunity to experience the product first-hand. That’s why Koala offers a 120-day trial. If it turns out that your purchase doesn’t quite work for you, then they’ll take it back.
But for customers who’d prefer to see what they’re getting before they buy, a showroom is still an essential part of doing business. Which is why Koala has built theirs into its head offices in Sydney’s Alexandria. And YouThere.Media was thrilled to be given the opportunity to produce their Google Street View tour.
Google Street View – Koala Furniture, Alexandria, Sydney
This is the virtual tour of Koala Furniture, Alexandria as customers see it on Google Street View or Google Maps. View it in fullscreen to experience it at its best.
At YouThere.Media, we take every effort to ensure that our photography meets the expectations of our clients and their customers. Koala has worked hard to build a brand based on reputation, and the number of positive customer reviews is a testament to that success.
“FOR US, THE PHOTOGRAPHY IS JUST THE FIRST STAGE IN A PRODUCTION CYCLE THAT ENSURE YOUR BUSINESS LOOKS ITS BEST ON GOOGLE MAPS”
Our task was to create a Google Street View tour that didn’t just meet Google’s technical requirements, but also created a sense of warmth and welcome that would encourage customers to visit.
We like to think that’s what sets us apart from many Street View photographers. For us, the photography is just the first stage in a production cycle that ensures your business looks its best on Google Maps. And when you consider that nearly half of us use mapping recommendations to find products and services, why would you risk putting people off with mediocre panoramas?
SO HOW DO YOU GET MORE CUSTOMERS TO YOUR BUSINESS?
If you’re wondering how to get more customers to your place, we’d recommend you start with a virtual tour on your Google My Business listing. It can be as simple as a single panorama, or you can go big with a full set of 360-degree photographs that allow potential customers to move through your premises.
This virtual tour will appear on Google Maps and Google Street View whenever people search for businesses like yours, and over half of us are now using map-based data to guide our decisions.
Let’s talk about your options.
If you’re a small business looking to get a head start on immersive content marketing, our One-shot 360 deal is unbeatable value – you can get it right now for just $199+GST. No ongoing costs, just one and done.
Having a 360 internal view makes you stand out, and connects your business to your potential customers in a way that’s hard to ignore.
We’ll swing by, have a chat, take a few shots and let you pick your favourite. Then we’ll take it away and process it (stitch, de-noise, HDR, ghost removal, and blur if required), before attaching it to your Google Maps business listing. The shoot can take as little as half an hour, and we make every effort to avoid disruption to your business.
If your business is a multi-room location, or you want a mix of indoor and outdoor photography, then our SMB 360 or Custom 360 virtual tour plans might be a better fit. With these options, you get both a Google Street View tour and a separately hosted virtual tour that your customers can ‘walk’ through.
It offers the best of both worlds. You get all of the customer engagement of a Google Street View tour, as well a tailor-made virtual tour that brings functionality like deep-linking and easy embedding to your website.
“IT OFFERS THE BEST OF BOTH WORLDS. YOU GET ALL THE CUSTOMER ENGAGEMENT OF A GOOGLE STREET VIEW TOUR, AS WELL AS A TAILOR-MADE VIRTUAL TOUR”
You can opt for third-party hosts like Cupix or Polygon, host it on your own servers, or ask us to host it on our own cloud. All of these solutions deliver your 360 panoramas in a format that lets your customers experience your venue from a number of different viewpoints – they’re awesome for larger venues, and let you to draw attention to specific services and benefits that you might offer.
Our Custom 360 plan is the best option for companies that believe in their brand. While Google doesn’t let you change their tour format, our custom virtual tour can look exactly the way you want it to. We’ll create custom loading animations, and the nadir logo will be branded to match your business. The tour can also include hotspots, callouts, and floorplan/contact us pages.
And if you want to be really creative, we can talk about our Live 360, timelapse and video options. They’re pretty special.
Each platform has its merits, and we’ll be happy to discuss them with you so that you can make an informed choice about which suits your needs best. And if you have something specific in mind, and can’t see it in the pricing table, please get in touch. We’d love to hear what you’ve got lined up.
