You only need to spend a couple of minutes with Tyson and Dylan at Dirty Red in Glebe to know that they have a real passion for what they do.
This can also be seen in the work they’ve clearly put into making their cafe open, light, and welcoming. Regular customers mix with walk-ins who are drawn in by the charming frontage and cheery greeting from the staff. And they come back for more of the imaginative and tasty mix of classic Australian dishes and specials (plus the coffee, of course!)
Having already invested so much into Dirty Red’s brand and atmosphere, Tyson agrees that a presence on Google Maps / Street View is quickly becoming a vital part of customer engagement. “More and more people are using their phones to find nearby places to have breakfast or lunch, or just grab a coffee with friends. And if you ignore that trend, you’re taking an unecessary risk with the business you’ve worked so hard to build,” he says.
“TO US, HAVING A VIRTUAL TOUR ON GOOGLE MAPS SEEMS LIKE A NO-BRAINER.”
“To us, having a virtual tour on Google Maps seems like a no-brainer. Once the 360 degree stuff has been shot and uploaded, there’s no maintenance cost or hosting fees,” he adds.
Google Street View – Dirty Red, Glebe
This is the virtual tour of Dirty Red Cafe, Glebe as customers see it on Google Street View or Google Maps. View it in fullscreen to experience it at its best.
But he offers the following advice for anyone looking to do the same with their business. “You’ve got to be sure that the images you produce are good, and that your photographer knows what they’re doing.”
“THE PHOTOS CAME OUT LOOKING REALLY GREAT. YOU CAN’T ASK FOR MORE THAN THAT.”
“We’ve worked really hard on building our brand, so we needed a specialist who understands the importance of that. And if they’re going to be working around your customers, it’s really important that they try and keep any disturbance to a minimum. We were very happy with YouThere.Media’s service. Laurence was approachable, enthusiastic, and made sure everyone was comfortable with what was going on.”
“And the photos came out looking really great. You can’t ask for more than that.”
SO HOW DO YOU GET MORE CUSTOMERS TO YOUR BUSINESS?
If you’re wondering how to get more customers to your place, we’d recommend you start with a virtual tour on your Google My Business listing. It can be as simple as a single panorama, or you can go big with a full set of 360-degree photographs that allow potential customers to move through your premises.
This virtual tour will appear on Google Maps and Google Street View whenever people search for businesses like yours, and over half of us are now using map-based data to guide our decisions.
Let’s talk about your options.
If you’re a small business looking to get a head start on immersive content marketing, our One-shot 360 deal is unbeatable value – you can get it right now for just $199+GST. No ongoing costs, just one and done.
Having a 360 internal view makes you stand out, and connects your business to your potential customers in a way that’s hard to ignore.
We’ll swing by, have a chat, take a few shots and let you pick your favourite. Then we’ll take it away and process it (stitch, de-noise, HDR, ghost removal, and blur if required), before attaching it to your Google Maps business listing. The shoot can take as little as half an hour, and we make every effort to avoid disruption to your business.
If your business is a multi-room location, or you want a mix of indoor and outdoor photography, then our SMB 360 or Custom 360 virtual tour plans might be a better fit. With these options, you get both a Google Street View tour and a separately hosted virtual tour that your customers can ‘walk’ through.
It offers the best of both worlds. You get all of the customer engagement of a Google Street View tour, as well a tailor-made virtual tour that brings functionality like deep-linking and easy embedding to your website.
“IT OFFERS THE BEST OF BOTH WORLDS. YOU GET ALL THE CUSTOMER ENGAGEMENT OF A GOOGLE STREET VIEW TOUR, AS WELL AS A TAILOR-MADE VIRTUAL TOUR”
You can opt for third-party hosts like Cupix or Polygon, host it on your own servers, or ask us to host it on our own cloud. All of these solutions deliver your 360 panoramas in a format that lets your customers experience your venue from a number of different viewpoints – they’re awesome for larger venues, and let you to draw attention to specific services and benefits that you might offer.
Our Custom 360 plan is the best option for companies that believe in their brand. While Google doesn’t let you change their tour format, our custom virtual tour can look exactly the way you want it to. We’ll create custom loading animations, and the nadir logo will be branded to match your business. The tour can also include hotspots, callouts, and floorplan/contact us pages.
And if you want to be really creative, we can talk about our Live 360, timelapse and video options. They’re pretty special.
Each platform has its merits, and we’ll be happy to discuss them with you so that you can make an informed choice about which suits your needs best. And if you have something specific in mind, and can’t see it in the pricing table, please get in touch. We’d love to hear what you’ve got lined up.