Street View Dimitri's PIzza

Dimitri’s Pizzeria, Sydney

When Dimitrí’s Pizzeria re-opened their funky new premises on Oxford Street, we made sure their Google Maps virtual tour looked as good as the real thing.

Client: Dimitri's Pizzeria, Oxford Street
Date: August 8, 2019
Services: Google Street View Tour

Dimitri’s was a landmark pizzeria on Crown Street, and when Ken Williams and Drew Huston chose to move premises to Oxford Street, they did so for the best of reasons: food quality and customer experience. The larger premises have allowed them to install a traditional woodfired oven, and space for an upstairs bar and roof garden, which is still being developed.

But it’s not just the premises that have changed, the pizzas are now 100 per cent sourdough and made in the traditional style with the woodfired pizza oven taking centre stage at the rear of the venue. Pizza options include Brussell Crowe and Jo Formaggio, and feature exciting Italian and local Australian ingredients. You can pair your pizza of choice with their thoughtful selection of craft beers and hand-picked wines.


We chose to shoot Dimtri’s Pizzeria at night to show off Ken and Drew’s exciting new interior at its best. Our proprietary HDR process allowed us to capture all of the lighting from neon ropes to the backlit signage, without blowing out the highlights or introducing heavy digital noise in the low-lit areas.

Google Street View – Dimitri’s Pizzeria, Oxford Street, Sydney

This is the virtual tour of Dimitri’s Pizzeria, Oxford Street as customers see it on Google Street View or Google Maps. View it in fullscreen to experience it at its best.

The end result is a set of 360 panoramas on the Google Maps listing for Dimitri’s Pizzeria that captures the funky, eclectic vibe of this Darlinghurst venue. Ken and Drew both agree. “When you spend a ton of money on the fitout of your new premises, you don’t want your online photos to look rubbish,” says Ken. “We couldn’t be happier with how our 360 photos turned out. Laurence was enthusiastic, professional, and really understood how important it was to capture the feel of our new place. He took the time to get it right.”


If you’re wondering how to get more customers to your place, we’d recommend you start with a virtual tour on your Google My Business listing. It can be as simple as a single panorama, or you can go big with a full set of 360-degree photographs that allow potential customers to move through your premises.

This virtual tour will appear on Google Maps and Google Street View whenever people search for businesses like yours, and over half of us are now using map-based data to guide our decisions.

Let’s talk about your options.

If you’re a small business looking to get a head start on immersive content marketing, our One-shot 360 deal is unbeatable value – you can get it right now for just $199+GST. No ongoing costs, just one and done.

Having a 360 internal view makes you stand out, and connects your business to your potential customers in a way that’s hard to ignore.

We’ll swing by, have a chat, take a few shots and let you pick your favourite. Then we’ll take it away and process it (stitch, de-noise, HDR, ghost removal, and blur if required), before attaching it to your Google Maps business listing. The shoot can take as little as half an hour, and we make every effort to avoid disruption to your business.

If your business is a multi-room location, or you want a mix of indoor and outdoor photography, then our SMB 360 or Custom 360 virtual tour plans might be a better fit. With these options, you get both a Google Street View tour and a separately hosted virtual tour that your customers can ‘walk’ through.

It offers the best of both worlds. You get all of the customer engagement of a Google Street View tour, as well a tailor-made virtual tour that brings functionality like deep-linking and easy embedding to your website.


You can opt for third-party hosts like Cupix or Polygon, host it on your own servers, or ask us to host it on our own cloud. All of these solutions deliver your 360 panoramas in a format that lets your customers experience your venue from a number of different viewpoints – they’re awesome for larger venues, and let you to draw attention to specific services and benefits that you might offer.

Our Custom 360 plan is the best option for companies that believe in their brand. While Google doesn’t let you change their tour format, our custom virtual tour can look exactly the way you want it to. We’ll create custom loading animations, and the nadir logo will be branded to match your business. The tour can also include hotspots, callouts, and floorplan/contact us pages.

And if you want to be really creative, we can talk about our Live 360, timelapse and video options. They’re pretty special.

Each platform has its merits, and we’ll be happy to discuss them with you so that you can make an informed choice about which suits your needs best. And if you have something specific in mind, and can’t see it in the pricing table, please get in touch. We’d love to hear what you’ve got lined up.


One-shot 360
The perfect 360 Introduction
Get seen on Google Maps
One 8K HDR 360 panorama
Stitch, de-ghost, and blur
Minimal business disruption
Upload to Google My Business
No ongoing costs
Easy to embed on your website
$50 off SMB 360
GST not included
Request Booking
SMB 360
360-degree virtual tour
Show people how awesome you are
Eight 8K HDR 360 panoramas
Stitch, de-ghost, and blur
Virtual tour creation
Upload to Google My Business
Third-party or self-hosted options
Easy to embed on your website
Your choice of tour format
Full rights transfer (optional)
GST not included
Request Booking
Custom 360
Our premium package
Premium brand-compliant virtual tour
Twenty 8K HDR 360 panoramas
Stitch, de-ghost, and blur
Branded Virtual tour with hotspots
Upload to Google My Business
Map, Floorplan, About Us elements
Standalone tour software (for USBs)
Video and Timelapse options
Self-hosted or cloud-based embed
Full rights transfer
GST not included
Request Booking