Buku Eatery Café in Zetland is in a great spot overlooking the park next to Joynton Creative Centre. It’s a stone’s throw from Green Square station, and right next to the new aquatic parkland development being built by City of Sydney. But, thanks to roadworks on one side and a new unmapped road system on the other, it’s been cut off from anyone who uses the internet to find and visit new places to eat.
To help get Buku seen by the thousands of map-reliant potential customers in the area, YouThere.Media produced a multi-shot virtual tour made of internal and external shots. As well as demonstrating the peaceful parkland outlook of the cafe, this provides Google with an updated panorama that’s now highly visible in Google Maps and Street View searches.
The results speak for themselves, with Buku’s virtual tour on Google Maps gaining thousands of views in just a couple of months, with a corresponding uptick in customer footfall.
“IT’S GREAT TO KNOW THAT WE’RE GETTING MUCH BETTER VISIBILITY ON GOOGLE MAPS”
“We’re really happy with how our virtual tour looks, and it’s great to know that we’re getting much better visibility on Google Maps,” says David, Buku’s owner-manager. “And because the photos are all hosted by Google, there are no ongoing costs – so the value we’re getting from these 360 photos actually increases over time.”
Google Street View – Buku Eatery Cafe, Zetland
This is the virtual tour of Buku Eatery Cafe, Zetland as customers see it on Google Street View or Google Maps. View it in fullscreen to experience it at its best.
The moment the virtual tour was live on Google Maps, the views started growing at a surprising rate. This was helped by a focus on online marketing using Facebook and Google ads led by David.
“We’ve definitely seen a lift in traffic since we started the campaign,” explains David, “and our 360-degree photography shows customers what they can expect – a quiet spot with parkland out front and a playground for the kids.”
On a personal note, we can vouch for the quality of the food at Buku – it’s a ten minute walk from where we’re based in Rosebery, so we’ve been there quite a lot!
SO HOW DO YOU GET MORE CUSTOMERS TO YOUR BUSINESS?
If you’re wondering how to get more customers to your place, we’d recommend you start with a virtual tour on your Google My Business listing. It can be as simple as a single panorama, or you can go big with a full set of 360-degree photographs that allow potential customers to move through your premises.
This virtual tour will appear on Google Maps and Google Street View whenever people search for businesses like yours, and over half of us are now using map-based data to guide our decisions.
Let’s talk about your options.
If you’re a small business looking to get a head start on immersive content marketing, our One-shot 360 deal is unbeatable value – you can get it right now for just $199+GST. No ongoing costs, just one and done.
Having a 360 internal view makes you stand out, and connects your business to your potential customers in a way that’s hard to ignore.
We’ll swing by, have a chat, take a few shots and let you pick your favourite. Then we’ll take it away and process it (stitch, de-noise, HDR, ghost removal, and blur if required), before attaching it to your Google Maps business listing. The shoot can take as little as half an hour, and we make every effort to avoid disruption to your business.
If your business is a multi-room location, or you want a mix of indoor and outdoor photography, then our SMB 360 or Custom 360 virtual tour plans might be a better fit. With these options, you get both a Google Street View tour and a separately hosted virtual tour that your customers can ‘walk’ through.
It offers the best of both worlds. You get all of the customer engagement of a Google Street View tour, as well a tailor-made virtual tour that brings functionality like deep-linking and easy embedding to your website.
“IT OFFERS THE BEST OF BOTH WORLDS. YOU GET ALL THE CUSTOMER ENGAGEMENT OF A GOOGLE STREET VIEW TOUR, AS WELL AS A TAILOR-MADE VIRTUAL TOUR”
You can opt for third-party hosts like Cupix or Polygon, host it on your own servers, or ask us to host it on our own cloud. All of these solutions deliver your 360 panoramas in a format that lets your customers experience your venue from a number of different viewpoints – they’re awesome for larger venues, and let you to draw attention to specific services and benefits that you might offer.
Our Custom 360 plan is the best option for companies that believe in their brand. While Google doesn’t let you change their tour format, our custom virtual tour can look exactly the way you want it to. We’ll create custom loading animations, and the nadir logo will be branded to match your business. The tour can also include hotspots, callouts, and floorplan/contact us pages.
And if you want to be really creative, we can talk about our Live 360, timelapse and video options. They’re pretty special.
Each platform has its merits, and we’ll be happy to discuss them with you so that you can make an informed choice about which suits your needs best. And if you have something specific in mind, and can’t see it in the pricing table, please get in touch. We’d love to hear what you’ve got lined up.
